Twitter, an incentive to keep communications going

A Walk Of Life

The European Commission’s EMPL presence on Twitter in 2012: Conclusions


This set of articles reports on the 2012 Twitter communications of the European Commission’s Directorate-General for Employment, Social Affairs and Inclusion (DG EMPL). The research focused on their communication content, purposes, features and patterns as well as some aspects on whether these communications could be categorised as social network or social media behaviour. According to the three account holders, namely Social EuropeEURes and Commissioner Andor, DG EMPL’s Twitter activities in 2012 were a pioneering stage.


However, the results provide evidence that in 2012, the European Commission (EC) successfully integrated Twitter into their communication strategies, which year by year, has aimed to develop consistent and rich communications on the platform.

Twitter enables both personal and institutional communications. For example an institution may communicate with the public by bypassing traditional media: newspapers, radio, and TV…

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